The secret is to use a campaign that does not use Facebook advertising and instead focuses on using keywords such as ‘advice’ when creating Google Ads.
Using the correct keywords and advertising methods will attract the correct clientele who are genuinely in need of advice and will actually pick up the phone. Whereas using a campaign that is based solely on ‘product’ type keywords, such as ‘private pension’ or ‘personal pension’ the users are far more likely to not even have a pension or are merely looking up information online and have no intention of wanting to speak to an advisor.
