Category Archives: RMT Direct Leads

It’s a Numbers Game at RMT Direct Leads


At RMT Direct Leads we like to focus on the outcome when discussing a new campaign with a financial advisor or mortgage advisor. We also like to focus on the ‘numbers’ or the monthly supply that will lead to a consistent monthly success. Quite often we turn away advisors who are basing their campaign on a very small initial budget that simply does not marry up with the numbers required to generate success. It is a numbers game after all! 

Both our financial advisor leads and mortgage leads convert at a minimum of 10 to 15%. With the average fee of £2,500 for Financial Advisor, this translates at a return of 2.50 to 3.75 to one.

This means an advisor spending £2,000 per month, or a monthly supply of around 20 leads will convert this into £5,000 to £7,500 worth of fees every month. 

Mortgage advisor who generate an average fee of £1,000 would see a return of 3.70 to 5.55. This means an advisor spending £1,350 per month, or a monthly supply of around 50 leads will convert this into £4,995 to £7492 worth of fees every month.

Our website Financial Advisor Direct, offers two services – Financial Advisor Leads and Mortgage Leads.

Testimonials since 2013


Ryan Mellor is Co-founder of RMT Group, RMT Direct Leads, IFA Direct Home and

The fastest way to secure funds under management


The fastest way to secure funds under management is to invest in a high volume campaign with leads cast from a wide area.

Data back from one large client that had spent £71,000 witth RMT Direct Leads over a 9 month period covering the East Midlands region, generated in excess of £208,000 in fees from 43 clients giving an avergage portfolio size of £162,000. There was an additional 26 client decisions and 19 clients awaiting an initial appointment.

Ryan Mellor is Co-founder of RMT Group, RMT Direct Leads, IFA Direct Home and

The real secret to finding more clients?


The secret is to use a campaign that does not use Facebook advertising and instead focuses on using keywords such as ‘advice’ when creating Google Ads.

Using the correct keywords and advertising methods will attract the correct clientele who are genuinely in need of advice and will actually pick up the phone. Whereas using a campaign that is based solely on ‘product’ type keywords, such as ‘private pension’ or ‘personal pension’ the users are far more likely to not even have a pension or are merely looking up information online and have no intention of wanting to speak to an advisor.

Ryan Mellor is Co-founder of RMT Group, RMT Direct Leads, IFA Direct Home and

Telephone mortgage leads with a 90% conversion rate… industry record?

Facebooktwittergoogle_pluslinkedinThis is the transcript from a very talented mortgage broker who I won’t name, but was trying to negotiate the supply of  mortgage leads where we get paid a small fee upfront and a £250 back end payment per completed deal. His premise was that he could deal 90% of the remortgages over the phone which has go to be a industry record.

Ryan Mellor:
We have the following lead availability:

Financial Advisor Online Leads (this includes pensions and investments and all other areas of financial advice) – On either a National or Regional basis – £100 per lead (no VAT)
Insurance Advice Online Leads – National basis only (trial 100 leads at cost)
Income Protection Online Leads – National basis only (trial 100 leads at cost)
Mortgage Advice Online Leads  – National basis only (cost + £10 per lead)

All leads are from potential customers that are searching online for the things you offer. You only pay for prospects who want you to contact them. Conversions vary between 15-30%.

Mortgage Broker:
Hi Ryan,
Yep, we want the potential lead contacted by you to confirm that they really are interested and not just internetting about – the leads off the internet just waste a lot of our time, we feel that it is better to pay more for a qualified lead and not have our CeMAP qualified staff doing telephony. Basically outsourcing the vetting process.

Ryan Mellor:
How many leads do you want?
Cost of leads + cost of qualifier + profit per lead that may work.

Mortgage Broker:
Well I guess whatever you calculated as a competitive cost per qualified lead – and then we can pay a bonus to the sales person per sale.
Also the conversion rate should be almost 90% given that initially the leads will come to me and the qualifier has determined that the Customer is ready to move as long as I can do the business.
At present I have spare capacity to sell an extra 5 per week – we could start at say 10 leads per week and if we are working well, I can introduce other advisor   (realistically a mortgage takes 4 -6 weeks to complete … so a sale isn’t instant, you then have to do it !  
Sounds exciting,  the person vetting would be working slightly in addition to normal duties but earning masses more, depending on the initial cost per lead, I would be happy to bonus pay £250.00 per sale … not least to secure a professional regular supply.
Mortgage knowledge is not important,  it is simply ………… if the Broker can save you money on your mortgage, would you be interested and if so, would you wish to switch over straight away ?  If  ‘Yes’  when would you like to speak to him ?

Ryan Mellor:
Sounds good except there is no competitive cost per qualified lead. It’s cost of Google + the cost of delivering a qualified lead.

90% conversion rate sounds very very high. Our IFAs on pensions only manage 70% face to face.

Mortgage Broker:
Yes it is high ………… most of the competition isn’t as good as me (I am THE directly authorised fca Broker Company FCA xxxx)  and my competition is usually a Call Centre or of Sprog capacity……….  I am 100% face to face – but I don’t do that any more (I don’t need to).
I would ask you to put a price on the Qualified Lead because you are at the proactive end ….. and I would wish for the stability of cost.
This works if your person is good your end and the Fca weren’t mistaken giving me a Licence lol.
I am already happy to work with you,  it’s a pleasure to speak with someone who thinks out of the box.

Ryan Mellor:
Not interested thanks..

Sent from my iPhone

Mortgage Broker:

Ryan Mellor:
Google cost + cost of qualifier that is all I asked for 

Mortgage Broker:
I don’t know these costs …… you do ….. it is reasonable to suppose that you are the most qualified out of the two of us to put a fixed price on a qualified lead.
I don’t want to commit to a variable cost but will commit to an affordable fixed cost.

Ryan Mellor:
The Google leads are expensive – £20 – I don’t know what percentage would say yes to your pitch – then there will a further drop off on ones you cannot get hold off and ones you reject – so I don’t know the price.

That is why I am not interested…

Mortgage Broker:
Ouch,  if that’s what you think of your own leads then I’m not interested either !!!

If the quality is that bad ………………. wow !!

Not a problem


Ryan Mellor:
We just generate online leads and we simply charge £10 profit per lead. It’s a whole different ball game charging a fixed price for lead and qualification at cost and then waiting 6 weeks for 90% of them to convert which is never going to happen!

Ryan Mellor is Co-founder of RMT Group, RMT Direct Leads, IFA Direct Home and

Pensions scams: consultation


Below are RMT Group’s answers to the UK’s government open consultation on the proposal by the UK government to reduce pensions scams by banning pension cold calling.

Question 2.1
Does the definition in 2.1 above capture the key areas of consumer detriment caused by pension scam activity?

Yes it does.

Question 2.2
Are there any other factors that should be considered as signs of a scam?

Yes when ‘introducers’ are involved and multiple financial advisors are involved.  Typically the introducer will work with a ‘panel of financial advisors’ where one financial advisor would be used to open a SIPP on an execution only basis. A second financial advisor will then advise on the suitability of investments based on the clients circumstances and attitude to risk. Typically 75% of these funds will go into a ‘vanilla’ type investment but 25% will go into something very risky such as a small cap stock or alternative investment fund that has huge spreads or a very high commission. A 50% spread or commission on this part of the investment could give rise to an overall 12.5% commission being 4 times greater than a financial advisor would normally charge. That’s nearly £6,000 earned on a average pension pot of £46,000.

When the caller appears to be directly or indirectly representing the FCA or a government or legislative body.

Question 3.1
In your experience, how are consumers affected by cold calling about pensions? Do any consumers benefit from cold calling about pensions?

We run a call centre booking pension appointments for around 25 different financial advice firms. This involves making thousands of calls per week. Most calls are ended within 10-15 seconds, but a significant number of our cold calls are above 2 minutes (8.61%), some co-ordinators have up to 20%. Once the prospect starts talking and they have a pension that qualifies it is an extremely positive experience as the vast majority of people are confused and do not understand their pensions want to know more.

At this level we find that the vast majority of people that we speak to are confused about their pension situation. If it is established that the prospect has a qualifying pension, their experience with us becomes extremely positive and generally there is a need to understand their options both now and in the future. This is particularly relevant when the possibility of over-charging on annual management fees may have taken place and the new flexible options and taxation issues, which were introduced in April 2015. Our call highlights these important issues but the final decision to act, remains with the prospect.

Since 2013 we have arranged  nearly 3,000 appointments for people who were mainly unaware of how these important issues may impact on their pension in retirement. Our conversion rates are very high at 70% and we encourage people to leave reviews on eKomi. This provides a measure by which we can check that no high pressure or mis-selling occurs. Here are some of our reviews relating to the quality of service provided by ourselves and our financial advisors.

“The initial contact call was very gentle and not pushy whatsoever. *** was very courteous and professional.”

“Although this was a ‘cold call’ I found the consultant very helpful and I did not feel under any pressure to accept the

“The initial introduction and communications up to the meeting were first class. Appointment went very smoothly and now await the findings with baited breath!!”

“Don’t usually respond to telephone canvassers. But all very professional . The Ida who turned up very genuine & straight forward . I would defiantly recommend”

Question 3.1
Do you agree that the scope of the ban should include the actions set out in paragraph 3.5 above? Are there any other activities that should fall within the scope of the proposed ban on pensions cold calling?

As copied from paragraph 3.5:

offers of a ‘free pension review’, or other free financial advice or guidance – Yes

assessments of the performance of the individual’s current pension funds – Yes

inducements to hold certain investments within a pensions tax wrapper including overseas investments – No, as this is advice

promotions of retirement income products such as drawdown and annuity products – No, as this is advice

inducements to release pension funds early – No

inducements to release funds from a pension and transfer them into a bank account – No

inducement to transfer a pension fund – No

introductions to a firm dealing in pensions investments – No

offers to assess charges on the pension – Yes

If you are to ban pension cold calling the ban should only affect cold callers not representing fully regulated advisor firms.

Question 3.3
Do you agree that existing client relationships and express requests should be excluded from the proposed ban?

Yes, otherwise how will they communicate?

Question 3.4
What would the costs and benefits be of extending the proposed ban to include all electronic communications?

We do not text or email prospects so I cannot comment.

Question 3.5
How can the government best maintain the clarity of existing PECR concepts in light of the proposed ban on pensions cold calling?

No comment.

Question 3.6
How else can the government best ensure consumers are aware of the ban?

We do not think that cold calling should be banned. However, if you did ban it you would need constant advertising to warn the general public as the general public have a very short memory and so with no constant advertising it would ironically be easier for the scam companies as they would now be operating in a vacuum and they are certainly not concerned about the £500,000 fine as they are breaking the law anyway. Money would be better spent on educating the general public of the benefits of seeing a financial advisor post RDR and educating persons to make sure that person is on the financial services register. Lots of legitimate companies use cold calling and by peddling the current view as published in the Daily Mail or the Express that “if someone contacts you out of the blue about your pension they are criminals and are breaking the law”  means that legitimate companies have to make more calls.

Question 3.7
Do you have any views on enforcement mechanism set out in paragraphs 3.10 above?

£500,000 fine is more than enough for our firm to quit this market. But a scam company will not be deterred as its already committing fraud or partaking in it so what will the fine do when they already run the risk of going to prison? It certainly won’t stop them. But it will cripple companies like our own and create a larger space for the scam companies to operate in.

Question 3.8
Is there any reason why legitimate firms’ business models should be affected as a result of the ban?

Yes, a ban on cold calling would mean a greater reliance on online lead generation. Online lead generation has a ceiling on the number of leads generated determined by the number of searches made for financial advice. This would not be able to satisfy the demand of 20,000 financial advisors and their requirements for new prospects.

This would further reduce the number of financial advisors operating  in the UK as they would struggle to generate new prospects.

We supply appointments to around 25 regulated financial advice firms who rely on appointment setting to bring in new business.

Over the past 4 years it has been more and more difficult to generate appointments due to the negative image portrayed by the media that cold calling is a scam. The price of our appointments has steadily increased from £225 to £390 due to the increased degree of difficulty. We could generate 10 times the volume and still have no problem placing or selling the appointments.

Question 3.9
Do you have any other views or information the government should consider in relation to the proposed ban on cold calling in relation to pensions?

97% of pension scams started as a cold call. But what is the percentage of scam pension calls v legitimate pension calls. I think this has declined already over the past 18 months due to tightening of the SIPP companies on what they accept as an investment. This could be completely irradiated if the regulators simply made it impossible to transfer a pension into an illegitimate investment. We used to get 3 or 4 a month and now it’s very rare. I think a lot of the scam companies have already stopped trading. The next step is to prevent transfers into rogue occupational schemes to finish it once and for all. The answer is not to stop cold calls.

Would it not be better to fine the pension companies £500,000 for allowing a transfer of a pension into a illegitimate scheme, after all they are the custodians of the persons pension.

Our firm is #1 on Google for the word pension lead and as a result we receive around 3-400 enquiries per year from financial advisors. Around 60% of the enquiries are for appointments and not online leads. This is because they are superior in quality and performance and this enables the financial advisor to focus on giving advice.

Question 4.1
Do you agree with the proposal to limit the statutory right to transfer in this way, or should this be further limited? If so, in what way and why?

No, everyone should have the right, after all it’s their money. What about placing the responsibility on the pension company to be liable for transferring into a rogue scheme.

Question 4.2
Would a requirement to evidence a regular earnings link act as a major deterrent to prevent fraud? How could the requirements be circumvented?

Yes almost certainly.

Question 4.3
How might an earnings and employment link be implemented? Should the onus be on the scheme member to provide proof of earnings?

Not sure of the Data Protection problems but a list of employees and contributions should be made available to the pension company transferring from. Yes.

Question 4.4
What would be the impact and cost to trustees / managers / firms?

Statutory obligation should be introduced that would be required by law, that the scheme trustees / managers / firms had a duty of care to ensure that the pension rights of the individual are protected from fraudulent activity.

Question 4.5
Under the proposals, how would the process for ‘non-statutory’ transfers change for trustees or managers? What would they need to do differently from the current situation?

No comment.

Question 4.6
What are the pros and cons of introducing a statutory discharge form for insistent clients? How effective would this be as a means of combating scams?

But if the liability is with the pension company to not transfer (as they would effectively be the custodian of the pension scheme) then it cannot be transferred however insistent.

Question 4.7
How could it be ensured that a statutory discharge of responsibility did not reduce the requirement on firms and trustees to undertake due diligence?

A £500,000 fine?

Question 4.8
What are your views on a ‘cooling-off period’ for pension transfers? Do you have any evidence of how this could help to combat pension scams?

Probably would not work as the scam company would return the funds within the cooling period to avoid be flagged as suspect scheme.

Question 4.9
What additional measures or safeguards could be put in place to ensure that trustees or managers appropriately handle transfers that do not meet the new proposed statutory requirements?

That the funds are protected under the Financial Services Compensation Scheme in the event of fraudulent transfers.

Question 4.10
Are there other potential risks that this proposal might present? Do you have any suggestions as to how these risks might be mitigated?

The responsibility of the transfer of pensions should be with the pension companies and scheme trustees.

Question 5.1
Do you agree that new pension scheme registrations should be required to be made through an active company? If no, what are the legitimate circumstances in which a dormant company might want to register a new pension scheme?

Yes and none.

Question 5.2
Are there any further actions that the government should consider to prevent SSASs being used as vehicles for pension scams?

A blanket ban on SSASs would result in no need to transfer into an OPS. The only monies that pass into a OPS should be monthly pension contributions.

Ryan Mellor is Co-founder of RMT Group, RMT Direct Leads, IFA Direct Home and

RMT Direct Leads Employs Client Profiling

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If you can identify your existing clients you can easily locate your future clients. RMT Direct Leads looked at 2,500 clients to find out the very DNA of its clients. Only 1 in 5 persons we currently contact matches a past client profile, but by employing client profiling – this goes up to almost 9 in 10 persons.

Although we won’t publish our full client makeup here we can reveal the TV Regions they reside in, the clients age and their household income.

TV Regions
STV North (Grampian) 0.3%
STV Central 2.4%
Borders 0.0%
Tyne Tees 3.0%
Granada 13.7%
Yorkshire 17.2%
Wales (HTV) 8%
Central 22.3%
Anglia 10.3%
West Country 0.4%
Meridian 9.5%
London 12.9%

18-24 0.3%
25-34 2.2%
35-44 11.9%
45-54 63.4%
55-64 20.2%
65-74 1.9%
75+ 0.2%

Household Income
<£10K 6.7%
£10-£20K 18.9%
£20-£30K 26%
£30-£40K 20.4%
£40-£50K 12.7%
£50-£60K 10.5%
£60K + 4.8%

The Client Profiling has been created using the latest statistical methods to provide a detailed view of your customers and their key characteristics using actual volunteered consumer information, including demographic, lifestyle and financial information.

The RMT Direct Leads profile identifies the marketing DNA of its customers to improve efficiency and its brand appeal.

Key benefits of Client Profiling

  • A greater understanding of our customers
  • Better targeting of our products
  • Better defined advertising messages
  • Insight into potential markets
  • Improved ROI and internal efficency
Ryan Mellor is Co-founder of RMT Group, RMT Direct Leads, IFA Direct Home and

Does exactly what it says on the tin!


rmt direct leads

As you may remember the catchphrase “Does exactly what it says on the tin.” was originally an advertising slogan for Ronseal in the 1990’s, which then became a common idiomatic phrase.

In keeping with the group structure and simplicity. RMT Direct will be now be referred to in the press and online as RMT Direct Leads.

After all, RMT Direct Leads does exactly what it says on the tin.

Ryan Mellor is Co-founder of RMT Group, RMT Direct Leads, IFA Direct Home and

RMT Direct is 3 years Old!

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RMT Direct celebrated it third birthday last month.  It was registered as a domain 3 years ago on Oct 12, 2012.

Looking at the ‘wayback machine’ – an excellent web tool for snooping at a companies past, you can see how far RMT Direct has come.

RMT Direct was founded by Ryan Mellor and Charlotte Till and ‘RMT’ stands for Ryan Mellor Till.

RMT Direct started out from a small 2 bedroom apartment  generating various outbound telemarketing campaigns to UK clients.

RMT Direct has grown to a 24 seat call centre and is now ranked #1 on Google UK for financial advice leads and IFA appointments and its aim is to be largest suppliers of IFA appointments in the UK.

RMT Direct currently generates in excess of 150+ IFA appointments every month and its latest creation due to be launched in Jan 2016, is a website that will be capable of generating 100 online leads per day.

In 2015, RMT Recruitment was formed and RMT Direct Ltd became RMT Group (UK) Ltd in the process. RMT Direct is now all but a web portal and attracts around 300 unique visitors every month from around 20,000 financial advisors that operate in the UK.

Ryan Mellor is Co-founder of RMT Group, RMT Direct Leads, IFA Direct Home and

Behind the scenes at RMT Direct

Facebooktwittergoogle_pluslinkedinSteve Garbett

It might be Friday, but we are still working hard in the office on your behalf at the RMT Group. Introducing Steven Garbett who is our top telephone co-ordinator for making appointments to help people reduce their pension charges through IFA Direct Home.

Jeff Bertrand

The RMT Recruitment brand is part of the RMT Group helping source clients searching for a new career in the UK and overseas in the financial sector. Introducing Co-founder Jeff Bertrand at RMT Recruitment office who extends and assists the recruiting arm adding a competitive advantage by sourcing, recruiting and hiring top level talent for it’s clients.

Charlotte Till

We know who is BOSS at the RMT Group in the office… spot the coffee mug.

Ryan Mellor Co-founder of the RMT Group has been busy this week connecting with IFA’s across the UK to join us in business to business.

RMT Direct the web portal and registered trademark of RMT Group is ranked number #1  on Google UK for financial services leads.

Ryan Mellor, Co-founder at RMT Direct

Ryan Mellor is Co-founder of RMT Group, RMT Direct Leads, IFA Direct Home and

B2C Cold Calling – The Benefits


When we are generating IFA Leads, we divide the call into 4 parts, the introduction, expansion, home run and the benefits.

This post will look into more detail as to what should happen in benefits part of the call. The benefits part, like the expansion part is the most unscripted part of B2C Cold calling process.

It re-caps the main key benefit of the appointment with the IFA.  At this point I should make a distinction between features and benefits, which is commonly confused.

Features are defined as surface statements about your product, such as what it can do, its dimensions and specs and so on. ie. the initial appointment with the IFA is free of cost and with no obligation.

Benefits, by definition, show the end result of what a product can actually accomplish for the reader. ie. The appointment could increase your pension.

Here are the top 10 benefits of a pension review with an IFA. They are:

  • Increase your final pension
  • Check existing charges
  • Reduce your charges
  • Final pension projection
  • Increase your tax-free cash
  • Consolidate your existing pensions
  • Up to date information
  • Give yourself peace of mind
  • Ensure your loved-ones receive the proceeds of your pension free of tax

What will happen at the appointment is that the IFA will write to your pension firm from which he will prepare a report. From this he will make any recommendations if he can better what you currently have. The review will have the intention of checking your existing pension charges which will increase your retirement income and will also give you a final pension projection. It will also serve to give you the latest up to date information.

Just to confirm your address and postcode______________.

What will happen next is that you will receive a confirmation email including a profile of the IFA advisor with FCA reference numbers. We will also confirm with a text. Should you not be able to make the appointment and need to reschedule please just call us and we will be happy to reschedule. Contact telephone number will be on the email. The details of this campaign can be found on our website: under about us.

Ryan Mellor, Co-founder at RMT Direct

If you are a financial advisor and you would like to work with us, please visit RMT Direct.

Ryan Mellor is Co-founder of RMT Group, RMT Direct Leads, IFA Direct Home and