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Why we deleted all of our Facebook pages at RMT Group

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After some discussion in the office we decided to delete all of our business Facebook pages as we felt they were not adding any value to the business. This is below a copy of the email I sent to Jeff Bertrand, who heads up RMT Recruitment and Donna Phillips our Social Media Manager, which explains why…

Hi Jeff/Donna,

Thinking of deleting all business Facebooks accounts.

Although we have in excess of a 5,000 unique visitors to all of our group websites each month, we have only managed a grand total of 90 likes across 4 Facebook pages with almost zero engagement. RMT Recruitment has the most with a whopping 55 in 9 months. This is pathetic.

It’s not the time spent on it as this is all automated through Hootsuite.

It’s simply down to credibility and looks crap only having only 14 likes on IFA Direct and this is the most consumer facing brand we have. We could be here in a years’ time and perhaps only triple this number. Looking at other Facebook pages with over a thousand likes they too seem to have little or no engagement.

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Facebook have changed their algorithms so even if we have 10,000 likes it seems only a small percentage of these likes will be reached by any posts or products announcements. They want you to pay instead to boost your posts. So we would have to pay firstly to get more likes and then pay again to reach the same  audience.

I think we should focus our limited resources on writing blogs and distributing through Linkedin, Twitter and Google+. Linkedin is a must for recruitment.Twitter has good potential for generating IFA leads and Google+ works really well SEO wise across all sites, with blogs and articles appearing on the first page of Google, for all our Google+ followers, which in turn attracts traffic to your sites. It seems you don’t get any of these benefits with FB – just a few duff likes.

I know it goes against convention – but Facebook for business is a complete waste of time. If anything we would get more traffic through our website and blogs and other social media outlets if we deleted our Facebook accounts and focused our attention on stuff that works.

What do you think?

Ryan E. Mellor
Co-founder & Sales Director at RMT Group

Jeff wrote back…

Yep…agreed in full

Regards

Jeff

Donna wrote back…

Hi Ryan,

Yes I agree with you, we don’t have any real engagement and Facebook do want you to pay to get the results. All other platforms are totally free to gain the momentum we need to publicize each brand and gain clients.

We want to line profit for us not Facebook, I don’t think we are really missing out by removing them.

Ryan Mellor, Co-founder at RMT Direct

If you are a financial advisor and you would like to work with us, please visit RMT Direct.

Ryan Mellor is Co-founder of RMT Group, RMT Direct Leads, IFA Direct Home, RegulatedAdvice.co.uk and Local Professional Direct.

Ryan Mellor at RMT Direct Answers FAQs

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ryan Mellor
RMT Direct Appointment

IFA Question – What IFA Lead products do you have?

Ryan Mellor – We have 3 products IFA Direct Home Appointment, IFA Direct Business Appointments and Online IFA Leads.

IFA Question – How do you generate your IFA Home Appointments?

Ryan Mellor – We use a dialler system using opted in data, calling postcode specific areas. The data is profiled to persons between the age of 35-55, homeowners who earn a minimum of £25,000 per year.  The pension appointment is booked around the potential benefit of reducing the Annual Management Charge.

IFA Question – How much do your IFA Home Appointments cost?

Ryan Mellor – Less than £20,000 we charge £265+ VAT and above we charge £295+ VAT.

IFA Question – I won’t make any money on appointment that is below £20,000.

Ryan Mellor – I fully understand that appointments below £20,000 are not that popular with IFA’s, and may not be hugely profitable, however only 20% of our appointments are below £20,000. The idea is that if the IFA can break even on 20% of the appointments that are less than £20,000, then the appointments that are above the £20,000 will results in a very healthy £50,000 average.

IFA Question – What is the conversion rate?

Ryan Mellor – Conversions, vary between  70-80% for pensions. Other areas of business , an additional 30%.

IFA Question – What is your criteria?

Ryan Mellor – As a standard we filter out Civil Service Pension  Schemes and Occupational Schemes, so we are left with just Personal and frozen Group Personal Pension Schemes. The minimum is £12,500 although the average is pension pot size is £40,000.

IFA Question – What information is sent out to the client?

Ryan Mellor – We send out a IFA Direct branded profile of your IFA firm, as soon as the appointment is booked.

IFA Question – Do you provide appointments for restricted advisors?

Ryan Mellor – Yes.

IFA Question – Do you provide appointments for introduces?

Ryan Mellor – No.

IFA Question – Whats the minimum order?

Ryan Mellor- An initial trial comprises of 6.

IFA Question – How does the Book Now Pay Later Scheme work for IFA Direct Home Appointments?

Ryan Mellor – We ask for a deposit payment of £295+ VAT. We then invoice the day after the appointment has been sat. You have until 12:00 the next day to reject the appointment. We would then invoice for payment within 2 days. Should you wish to terminate during the initial trial then the last appointment would not be charged for. If you like our service then the agreement continues for one year or until you terminate which is a minimum of 30 days notice from the end of the next subscription period. Most IFA’s have 5 appointments per month. Once you have paid for 6 appointments we revert to weekly billing. We do not charge a set-up fee.

IFA Question – What happens if I want more or less?

Ryan Mellor – We just require notice. Should you want a break for a few weeks or you want to reduce your supply, we just need a sensible notice period. We don’t like to be switched on and off as we lose money through wasted call backs that don’t materialise into an actual appointment.

IFA Question – Where are you guys based?

Ryan E. Mellor – We are a UK company, with a 30 seat call centre based in Mijas Costa, Spain staffed entirely by British expats.

IFA Question – Do you have any testimonials?

Ryan E. Mellor – Yes, see https://www.rmtdirect.com/clients.php

IFA Question – How is the appointment booked?

Ryan Mellor – The appointment is a financial review covering one of 6 areas with either a Director, Senior Manager or the owner of a business.

1. Key Person Insurance , to protect your company in the event of sickness or premature death of a key employee

2. Inheritance Tax Planning, designed to mitigate IHT and to ensure that” inherited assets find their way to the right person at the right time”

3. Personal Protection Insurance, including life and critical illness protection on loans and mortgages, designed to protect both your business and family members

4. Personal Pension Plans and the impact that the 2015 pensions legislation will have on inherited fund values and the full range of options available to policyholders

5. Buildings & Contents Insurance, offering the most competitive rates to protect both your business and your residential properties

6. Bloodline Planning, ensures your assets  on death find and stays with  the right person

In addition we can book appointment for Workplace Pensions, including auto-enrolment and the establishing and monitoring of Staging Dates.

IFA Question – What is the conversion rate for IFA Direct Business Appointments?

Ryan Mellor – The conversion rate hovers around 50%.

IFA Question – How does the Book Now Pay Later Scheme work for IFA Direct Business Appointments?

Ryan Mellor – We ask for a deposit payment to the value of one appoiuntment. We then invoice the day the appointment is made or within 30 days that the appointment is due. Should you wish to terminate during the initial trial then the last appointment would not be charged for. If you like our service then the agreement continues for one year or until you terminate which is a minimum of 30 days notice from the end of the next subscription period. Most IFA’s have 5 appointments per month. Once you have paid for 6 appointments we revert to weekly billing. We do not charge a set-up fee.

Ryan Mellor, Co-founder at RMT Direct

If you are a financial advisor and you would like to work with us, please visit RMT Direct.

Ryan Mellor is Co-founder of RMT Group, RMT Direct Leads, IFA Direct Home, RegulatedAdvice.co.uk and Local Professional Direct.