Tag Archives: IFA Direct

Why we deleted all of our Facebook pages at RMT Group



After some discussion in the office we decided to delete all of our business Facebook pages as we felt they were not adding any value to the business. This is below a copy of the email I sent to Jeff Bertrand, who heads up RMT Recruitment and Donna Phillips our Social Media Manager, which explains why…

Hi Jeff/Donna,

Thinking of deleting all business Facebooks accounts.

Although we have in excess of a 5,000 unique visitors to all of our group websites each month, we have only managed a grand total of 90 likes across 4 Facebook pages with almost zero engagement. RMT Recruitment has the most with a whopping 55 in 9 months. This is pathetic.

It’s not the time spent on it as this is all automated through Hootsuite.

It’s simply down to credibility and looks crap only having only 14 likes on IFA Direct and this is the most consumer facing brand we have. We could be here in a years’ time and perhaps only triple this number. Looking at other Facebook pages with over a thousand likes they too seem to have little or no engagement.


Facebook have changed their algorithms so even if we have 10,000 likes it seems only a small percentage of these likes will be reached by any posts or products announcements. They want you to pay instead to boost your posts. So we would have to pay firstly to get more likes and then pay again to reach the same  audience.

I think we should focus our limited resources on writing blogs and distributing through Linkedin, Twitter and Google+. Linkedin is a must for recruitment.Twitter has good potential for generating IFA leads and Google+ works really well SEO wise across all sites, with blogs and articles appearing on the first page of Google, for all our Google+ followers, which in turn attracts traffic to your sites. It seems you don’t get any of these benefits with FB – just a few duff likes.

I know it goes against convention – but Facebook for business is a complete waste of time. If anything we would get more traffic through our website and blogs and other social media outlets if we deleted our Facebook accounts and focused our attention on stuff that works.

What do you think?

Ryan E. Mellor
Co-founder & Sales Director at RMT Group

Jeff wrote back…

Yep…agreed in full



Donna wrote back…

Hi Ryan,

Yes I agree with you, we don’t have any real engagement and Facebook do want you to pay to get the results. All other platforms are totally free to gain the momentum we need to publicize each brand and gain clients.

We want to line profit for us not Facebook, I don’t think we are really missing out by removing them.

Ryan Mellor, Co-founder at RMT Direct

If you are a financial advisor and you would like to work with us, please visit RMT Direct.

Ryan Mellor is Co-founder of RMT Group, RMT Direct Leads, IFA Direct Home, RegulatedAdvice.co.uk and Local Professional Direct.

Hi, this is Ryan Mellor at IFA Direct Home….

ryan mellor ifa direct
Hi, this is Ryan Mellor at  IFA Direct Home UK….How are you today?

The amount of times when running through role play with new members of staff during training that they start the conversation with “How are you today?” I have lost count.

Not only is it false, but it wastes valuable time on the phone. Your aim in a cold call is to get their interest  – deliver the hook or the point of the call  and then get them talking. You have around 20 to 30 seconds at best to achieve this.

You should start the call by saying this is “Hi this is Ryan Mellor at IFA Direct Home, the reason from my call and I don’t know if you are aware but”……gets to point  of the immediately. Stating “I don’t know if are aware” makes the conversation relevant to the person so you are immediately avoiding the classic mistake of talking at the person rather than with them.

At IFA Direct Home when we call consumers, we only use opted-in mobile data which we call during office hours. Very few people like receiving cold calls at the best of  times – but using the phrase “how are you today” when time is at a premium and you’ve never spoken to that person before is one of the most common mistakes made by telemarketers as it has the tendency to wind the person up the wrong way before you have got to your point.

The person taking the call  is much more likely to think this is a sales call leading them to think to themselves that “I am not interested.” For the sake of your own sales figures and sanity to STOP IT IMMEDIATELY!

Ryan Mellor, Co-founder at RMT Direct Leads

If you are a financial advisor and you would like to work with us, please visit RMT Direct Leads.



Ryan Mellor is Co-founder of RMT Group, RMT Direct Leads, IFA Direct Home, RegulatedAdvice.co.uk and Local Professional Direct.