Does exactly what it says on the tin!



rmt direct leads

As you may remember the catchphrase “Does exactly what it says on the tin.” was originally an advertising slogan for Ronseal in the 1990’s, which then became a common idiomatic phrase.

In keeping with the group structure and simplicity. RMT Direct will be now be referred to in the press and online as RMT Direct Leads.

After all, RMT Direct Leads does exactly what it says on the tin.

More questions and less babble at IFA Direct Home call centre!



IFA Direct

Most people do not like the sound of their voice.

…..So we asked some of our IFA Direct Home co-ordinators to listen to one of their recent calls where they attempted to make a pension appointment. The idea being  to be as self critical as possible.

In summary, more questions and less babble is required at the IFA Direct call centre!  (or Geordie babble  for one member of staff)


The main point i noticed is i speak to much, keep saying basically and ok. The call was dragged out to long with someone who isn’t interested. Better questioning at the start would have saved half the call.

The call was sh*t to put it bluntly. I think he threw me with his yes, no answers.No exaggeration of “millions” or “massively”.
Explained charge percentages before gaining amount.
No oomph – no personality. You have permission to slap me the next time I say Sir! I gave up too easily.

Interesting to hear, a lot of skirting around the point (errrm’s) can see where I missed a few opportunities to close, too long and drawn out.


WOW! That was awesome. Do I really sound that young on the phone??

There are several things I noticed:

1. Emphasised key words ‘Massively’ and ‘Regulated Financial Advice’ omitted from Hook

2. Much too much talking by me and not enough ‘open’ questions asked, eg How, Why, When, Where, etc

3. He told me at the beginning of the call that he was still paying into the PPP, but I asked him again towards the end of the call and I expressed great surprise, as if I didn’t know! It sounded insincere and I need to make more notes as I go along!!!

Changes I’ll implement immediately:

1. Emphasise the Keywords in the Hook

2. Much less talking by myself and cut out the ‘waffling’

3. Ask more open questions, to express a genuine interest

4. Hone my listening skills and make more notes as I go along

I feel this has been a great help to me and will ensure I introduce these changes immediately!

Incidentally, this one resulted in an appointment.


I listened and seems ok … he will have a review in new year… as he said too busy now and if I pushed it he would prob not bother at all… I could have sounded more up beat maybe…


This call he had no idea who his pension was with only employer and he has no documents, informed him to through online gov site and trace pension as we cannot help until he know his info. Could have done this much quicker, call was possibly too customer service like.
Said OK far too many times.


I thought I was pretty good. Set up a good callback but he didn’t pick up phone. My fault as I rang at the wrong time. If anything I should have closed him instead of waffling about benefits too much.


TalkTalk data hack reduces the number of pension appointments made by 20%

Pension Appointment
IFA Direct Appointment

The recent TalkTalk data hack and the very negative publicity that has lingered on during the month of October and November has reduced the number of booked pension appointments made during this period  by 20%.

The last month has seen an increase in the ratio of calls to appointments made up from the past years average of 1 in 64  to 1 in 81 (appointment made that meets criteria versus calls made that are not interested).

The same period last year saw a ratio is 1 in 67, making it 20% more difficult.  However, it has been higher than 1 in 81 in the past year. March broke the record at 1 in 95!

Strangely in March it was a record month for IFA Direct where it booked in excess of 200 appointments –  perhaps a strange mixture of the anticipated pension reforms that were due to take place in April and the news that the ICO were to impose huge fines on  firms who flout rules on direct marketing,

The reason it went to 1 in 95 was the action by the UK government to fine cold callers. This news was announced on the 25 February 2015.

You can search on Google for trending words such as nuisance calls or cold call to gauge consumer sentiment . You can see in March and October  that the number of searches for nuisance calls or cold calls spiked in response to the news.

In October the TalkTalk data hack news led to a spike on the 25-31 October 2015  at 100 (100 is the max during that period) for the term nuisance calls. However, a week later 1-7 November 2015 it was down to 55 a huge drop of 45%, looking like the news was already fading and past its peak.

google trend

IFA Direct Home gets a 4.8 rating!



You can check out what our customers have to say about IFA Direct Home: Rating: 4.8 from 13 customer reviews and experiences with our financial advisers.

Very informative – the representative was able to explain my current position and how recent legislation might affect my pension planning strategy

*** was a pleasant man and new what he was talking about. He has also been in touch since the meeting. Very good.

I was very happy with the reviewer who was helpful, friendly and is working to give me up to date information and values of my current and frozen pensions

very good, person very good on the phone, kept upto date with emails and text alerts. The meeting with *** was very helpful and I am looking forward to his suggestions.


Everything went OK

5 star !

Excellent service well put over.

RMT Direct is 3 years Old!


rmt direct

RMT Direct celebrated it third birthday last month.  It was registered as a domain 3 years ago on Oct 12, 2012.

Looking at the ‘wayback machine’ – an excellent web tool for snooping at a companies past, you can see how far RMT Direct has come.

RMT Direct was founded by Ryan Mellor and Charlotte Till and ‘RMT’ stands for Ryan Mellor Till.

RMT Direct started out from a small 2 bedroom apartment  generating various outbound telemarketing campaigns to UK clients.

RMT Direct has grown to a 24 seat call centre and is now ranked #1 on Google UK for financial advice leads and IFA appointments and its aim is to be largest suppliers of IFA appointments in the UK.

RMT Direct currently generates in excess of 150+ IFA appointments every month and its latest creation due to be launched in Jan 2016, is a website that will be capable of generating 100 online leads per day.

In 2015, RMT Recruitment was formed and RMT Direct Ltd became RMT Group (UK) Ltd in the process. RMT Direct is now all but a web portal and attracts around 300 unique visitors every month from around 20,000 financial advisors that operate in the UK.

A woeful tale of a telemarketer



“Hello, hello, hello, hello”, you’ll hear my desperate cry

Sadly, “What do you want”, is too often the reply

“I’ve never had an accident and never had PPI”

“Why don’t you get a proper job, or just crawl away and die”

I say “I’m not trying to sell you anything, it’s just a straight-forward Review”

“‘cos I’m just a simple person…in fact, I’m just like you!”

“I don’t wish to sound rude, I’m not even trying to be funny”

“My sole purpose in this life, is to save you loads of money!”

“I understand your comment, that I need to get a life”

“But I have a car to run and a rather expensive wife”

“So, all I want to do is help you and to show how much I care”

“A couple of minutes with you now, is all I want to share”

“Oh!..and by the way, I meant to SINCERELY mention”

“Have you at any time, paid into a Personal Pension?”

“Hello, hello, hello, hello!”

A little ode I put together –  Peter Buckley, Co-ordinator at IFA Direct Home

RMT Direct Pension Appointments gets a 4.75 Rating for Speed of Delivery


Pension Appointments

We asked our clients how fast we deliver our pension appointments. 75% of them gave us full marks – 100%, giving an overall rating of 4.75 out of 5 for speed of delivery.

Delivering the appointments fast and efficiently is however, pointless unless an IFA converts his or her pension appointments into actual business. 75% of our clients submitted 6 or pension cases out of 10 cases and a further 1.42 cases per 10 in other areas of financial advice.

Speaking to Imran Ashraff of Aspire Financial Management Ltd an IFA who has been a client with RMT Direct for 2 years,  stated that last year he had spent some £18,000 on pension appointments. This investment generated a return of somewhere between £70-£80,000, a return on investment of 277%!

I asked Graham Thompson of Huntington Ross the same question. This was his response:

Hi Ryan,

Further to our telephone call earlier this week, please find below a quick testimonial of the RMT IFA Appointment service :-

Since I began taking appointments from RMT in 2014, I have had a steady supply of appointments relating mainly to pension reviews. Overall, I have been very happy with the quality of these appointments and they have been invaluable in helping to build up my client bank over the past year. Whilst the size of the pension pots vary considerably, I would say that on average, I generate around £10,000 to £15,000 worth of fees per 10 appointments (Costing around £3,500). With my last 10 appointments, I expect to write business generating something in the region of £13,000 in initial fees and many of these clients will go on to become long term clients, paying on-going advice fees.

I hope that helps and gives a feel for the productivity of your appointments.

Overall RMT received a 4.08 rating out of 5 and 50% of our IFAs gave either a 9 or 10 out of 10 when asked how likely they were to recommend to another IFA.

See the survey for yourself.

Behind the scenes at RMT Direct


Steve Garbett

It might be Friday, but we are still working hard in the office on your behalf at the RMT Group. Introducing Steven Garbett who is our top telephone co-ordinator for making appointments to help people reduce their pension charges through IFA Direct Home.

Jeff Bertrand

The RMT Recruitment brand is part of the RMT Group helping source clients searching for a new career in the UK and overseas in the financial sector. Introducing Co-founder Jeff Bertrand at RMT Recruitment office who extends and assists the recruiting arm adding a competitive advantage by sourcing, recruiting and hiring top level talent for it’s clients.

Charlotte Till

We know who is BOSS at the RMT Group in the office… spot the coffee mug.

ryan e. mellor

Ryan Mellor Co-founder of the RMT Group has been busy this week connecting with IFA’s across the UK to join us in business to business.

RMT Direct the web portal and registered trademark of RMT Group is ranked number #1  on Google UK for financial services leads.

Ryan Mellor, Co-founder at RMT Direct

Why we deleted all of our Facebook pages at RMT Group



After some discussion in the office we decided to delete all of our business Facebook pages as we felt they were not adding any value to the business. This is below a copy of the email I sent to Jeff Bertrand, who heads up RMT Recruitment and Donna Phillips our Social Media Manager, which explains why…

Hi Jeff/Donna,

Thinking of deleting all business Facebooks accounts.

Although we have in excess of a 5,000 unique visitors to all of our group websites each month, we have only managed a grand total of 90 likes across 4 Facebook pages with almost zero engagement. RMT Recruitment has the most with a whopping 55 in 9 months. This is pathetic.

It’s not the time spent on it as this is all automated through Hootsuite.

It’s simply down to credibility and looks crap only having only 14 likes on IFA Direct and this is the most consumer facing brand we have. We could be here in a years’ time and perhaps only triple this number. Looking at other Facebook pages with over a thousand likes they too seem to have little or no engagement.


Facebook have changed their algorithms so even if we have 10,000 likes it seems only a small percentage of these likes will be reached by any posts or products announcements. They want you to pay instead to boost your posts. So we would have to pay firstly to get more likes and then pay again to reach the same  audience.

I think we should focus our limited resources on writing blogs and distributing through Linkedin, Twitter and Google+. Linkedin is a must for recruitment.Twitter has good potential for generating IFA leads and Google+ works really well SEO wise across all sites, with blogs and articles appearing on the first page of Google, for all our Google+ followers, which in turn attracts traffic to your sites. It seems you don’t get any of these benefits with FB – just a few duff likes.

I know it goes against convention – but Facebook for business is a complete waste of time. If anything we would get more traffic through our website and blogs and other social media outlets if we deleted our Facebook accounts and focused our attention on stuff that works.

What do you think?

Ryan E. Mellor
Co-founder & Sales Director at RMT Group

Jeff wrote back…

Yep…agreed in full



Donna wrote back…

Hi Ryan,

Yes I agree with you, we don’t have any real engagement and Facebook do want you to pay to get the results. All other platforms are totally free to gain the momentum we need to publicize each brand and gain clients.

We want to line profit for us not Facebook, I don’t think we are really missing out by removing them.

Ryan Mellor, Co-founder at RMT Direct

If you are a financial advisor and you would like to work with us, please visit RMT Direct.

We've mastered the right approach…